HONORA - For over 60 years, Honora has stood for value and quality in the jewelry industry. Today Honora specializes in bringing the very best in Freshwater Pearls since they arrived on the market over 20 years ago. Honora is the largest importer of fine Freshwater Pearls in the United States and uses these astounding cultured pearls to create colorful and affordable pearl jewelry.


ASBA USA - ASBA USA is owned and operated by the Israileff family. Joshua, Nathan, and Nicolai Israileff carry on the family tradition with over 25 years of providing fine quality goods and exceptional prices.

Our commitment is to offer our customers our name brand, with designer styles, priced well below the competition. The reward is that retailers have the opportunity to make greater margins. We understand the driving forces behind successful retail operations: sales, service and profit margins. ASBA USA strives to help you achieve your goals. We work to provide the right product mix with the right terms based on our customers’ individual needs.  

ASBA USA, Inc., located in Sarasota, Florida, operates from a 10,000 square foot facility. This facility allows us direct control over quality while keeping manufacturing costs low.

As members of the American Gem Society and the American Gem Trade Association, you can look to us with confidence to provide you with a variety of inventory needs. Merchandise of outstanding quality, professional customer service and a knowledgeable sales force; ASBA USA, Inc. has the resources to serve you.