The service at Davids really set it apart from vother jewelers that we tried. My fiancee wanted an engagement ring that was pretty non-traditional and we couldn't find what she wanted anywhere. David and Sandi helped her design a gorgeous ring and seemed genuinely excited to help her create exactly what she wanted. Throughout the process their communication was great, as was their service after the sale. I would definitely recommend them to anyone who needs something more than what it's available "off the rack." Needless to say, my fiancee it's thrilled with her ring.